Chapter 4 Telus Sees Revenue Rise As Client Growth Slows Down

http://topnews.us/content/23566-telus-sees-revenue-rise-client-growth-slows-down

Summury:

Telus Company grows 5% in revenue in its fourth quarter, because they have more services of wireless and data. This service attracts 148,000 new wireless customers, but 9% fewer cell phone customers. Obviously, an industry shows a growth of wireless products. Also, Telus.Co is exceeding profit expectations. Telus.Co has $2.45-billion revenue, while they are posing a profit of $285-million, or 90-cents a share. In order, consumers are expecting a cell phone to have more features and services, such as BlackBerry which helps to increase the data revenue. As their large competitor of Roger Communication Inc. improve quickly, the new entrants won wireless spectrum last year's auction by the government, and they can fetch networks. In addition, it will capture cost conscious consumers. Of course, they will have more discounts for wireless brands.

Connection:

The connection between the article and the information in chapter 4 is about how to a get better revenue of a company. Telus Company has a great strategy and provides a great service for consumers. It mostly provides an Operating active. In addition, Telus Company makes the selling price of a good or service to satisfy a customer. It also connects Matching principle and Recognition. Telus Company records their revenues and expenses at the same time period as the revenues. So, the expenses can match with the revenues. Telus Company records an event in the accounting system that provides both of description and the amount of the company.

Refletion:

It’s good for Telus Company to follow a rule of matching principle and recognition. So, it would be easy for them to read and analyze their finance. Its will figure out quickly, whether they get a net income or net loss. Also, revenue recognition criteria may meet at different points for different products. Telus Company is able to increase their revenues because they are improving and they are having more new strategies: great service and Price allowance. Telus Company is successfully using those strategies to attract more customers to buy their products and earn better profits.